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Imagine if your brand could sound as good as it looks. The music reflects your identity, the messaging speaks in your voice, and everything is tied together by subtle sonic cues that make the experience feel designed.
With our branded radio solution, this is all possible. A fully-managed soundtrack and messaging system, controlled from one intuitive platform. It’s not radio as you know it. It’s your brand, amplified.
Our AI-powered radio functionality allows retailers to create professional audio messages in minutes.
Access pre-approved templates and voice artists, chosen for your brand.
Our AI engine will produce a set of messages to review and choose from. No self-scripting required.
Information on products and promotions is pulled from head office data, so your messages are always up to date and accurate.
AvaMarcusLiamEmilyYour audio messages are just one building block of your branded radio station. We’ll help you build it from the ground up.
Generate your jingle intro and outros, and choose or create your music beds.
Schedule your audio messages to play at set times or intervals between songs, seamlessly transitioning.
Choose from over 100 professional music playlists, where there’s something for every brand.
Manage your radio in Studio, our intuitive, cloud-hosted platform. Easily access a list of your up to date branded promotions, upload or simply create audio assets, organise these assets into relevant playlists, and schedule them, all in one place. You can even pair it with your digital signage, with the ability to time audio and visual ads to play together, or turn down the music when you want audio from a video to come alive - all powered by our Startle Player.
As well as audio announcements containing promotions ingested from head office, use your branded radio station to connect to your community with localised and national content. Schedule news and weather announcements to run at regular intervals or custom times so your customers are not only entertained, they’re informed. All your messaging, transitioning seamlessly with your music.
The ability to create a fully branded radio station, blending promotion with entertainment, is truly forward-thinking and valuable for our customers.
Adam Castleton, CEO
Frequently asked questions.
Branded radio is an audio solution tailored to your business. Unlike regular streaming services, it allows you to integrate fully licensed music, announcements, jingles, localised content and promotions that align perfectly with your brand identity and marketing goals.
Using our cloud-hosted Studio platform, you can upload or create announcements, select playlists, and schedule everything. We also provide templates, tools, and support to guide you through the process, and even synchronise it with your digital signage so they work together.
Yes! You can upload your own music tracks, jingles, or voiceovers, or choose from our curated playlists and AI-generated voiceovers to create a professional sound.
You can update them as often as you like. Our platform supports real-time updates, so you can keep your station fresh with new promotions, seasonal content, or playlist adjustments.
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
