Let’s take a deep dive into our latest research, ideas, updates and music musings.



Licensing, multi-site control, pricing and support - the questions to ask before choosing background music for your retail or hospitality business.

Static or digital signage? Compare cost, flexibility and impact across multi-site retail and hospitality estates, and find the right mix for your venues.
Here's the real difference between personal and commercial music use.
How Startle helped Mitchells & Butlers keep music and signage on-brand across every venue, from O'Neill's to Sizzling Pubs.
PPL and PRS aren't the same thing. Here's the real difference between the two - and why your business needs both to play music legally.
Switching background music providers? Here's a practical checklist covering curation, hardware, support, and migration for multi-site operators.
Unmanaged in-store music can lead to inconsistency, poor customer experience, and loss of control. Learn the risks for retail and hospitality brands.