Let’s take a deep dive into our latest research, ideas, updates and music musings.



Letting store teams control music may seem harmless, but it risks inconsistency, brand dilution, and operational issues. Multi-site brands need a smarter approach.

How to turn football screenings into unforgettable fan experiences this tournament season.
Retailers that create immersive, consistent environments encourage shoppers to stay longer, spend more, and return more often.
Discover how background music for business influences customer behaviour, dwell time, and sales in retail and hospitality, backed by real research.
We’re proud to work with schuh. Hear directly from Iris, their Senior Strategic Campaign Manager, as she shares her experience with Startle.
Discover Startle's 5-step background music strategy, blending expert music curation and behavioural insight to drive commercial impact.
We're launching Featured Playlists. Starting with, The Sound of: Arlo Parks.