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Let’s take a deep dive into our latest research, ideas, updates and music musings.

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What Is Mixing and Mastering?
Music   •  Feb 27, 2026
What Is Mixing and Mastering?

Mixing and mastering are important part of the music production process. But what are they?

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James Picken
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Latest posts.

The Strategy Behind Brand Sound: Why Consistency Beats Personal Taste
Music   •  Feb 25, 2026
The Strategy Behind Brand Sound: Why Consistency Beats Personal Taste

A conversation with Startle’s Head of Music Development on brand identity and musical fit.

BRIT Awards 2026 - Our Findings and Predictions
Latest research   •  Feb 23, 2026
BRIT Awards 2026 - Our Findings and Predictions

We looked into the data ahead of the BRIT Awards 2026. Here's what we found...

Promoting Live Entertainment: Our Partnership with GigRealm
Startle news   •  Feb 20, 2026
Promoting Live Entertainment: Our Partnership with GigRealm

We've partnered with GigRealm to help promote live events in pubs and bars.

The Behavioural Impact of Music in Commercial Spaces
Music   •  Feb 13, 2026
The Behavioural Impact of Music in Commercial Spaces

Insights from Startle’s Creative Director on why sound deserves strategic attention.

Startle Selects - January 2026
Music   •  Feb 06, 2026
Startle Selects - January 2026

Here are our favourite songs released in January 2026.

The Impact of Music Genres on Charity Retail - The Takeaways
Latest research   •  Feb 02, 2026
The Impact of Music Genres on Charity Retail - The Takeaways

Let's take a look at the key learnings for retailers from our new charity retail research into the impact of music genres.

Featured Posts.

The Behavioural Impact of Music in Commercial Spaces

A conversation with Startle’s Creative Director on sound, science, and brand experience.

James Picken

New Research: The Impact of Music in Retail

We've researched the impact of music genre choice on sales, spend, and mood.

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The Licenses Needed to Play Music in a Business

With the rise of venues using streaming services, licensing societies are cracking down.

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Announcing: Our partnership with GAA+

We've joined forces with GAA+ to bring Irish sports to pubs across the UK.

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The Power of Background Music in Hospitality

Our new whitepaper provides exclusive insight into the use of background music in hospitality.

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The Benefits of Digital Signage

Engaging your customers through vibrant visual displays can be a game-changer in your retail or hospitality experience.

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