Let’s take a deep dive into our latest research, ideas, updates and music musings.



Discover how background music for business influences customer behaviour, dwell time, and sales in retail and hospitality, backed by real research.

We’re proud to work with schuh. Hear directly from Iris, their Senior Strategic Campaign Manager, as she shares her experience with Startle.
Discover Startle's 5-step background music strategy, blending expert music curation and behavioural insight to drive commercial impact.
We're launching Featured Playlists. Starting with, The Sound of: Arlo Parks.
New research reveals dark music genres are growing rapidly worldwide. Explore the data behind Dark Country, Dark R&B and Dark Pop trends.
Learn what BPM (beats per minute) means in music and how tempo influences customer behaviour in retail and hospitality.
Learn how to build customer loyalty in retail with proven strategies focused on in-store experience, engagement, and customer connection.