Background Music for Competitive Socialising Venues.

Startle is the fully managed background music and digital signage provider for competitive socialising venues.

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    Ready-to-go or one-of-a-kind playlists for the bar, reception, activity zones and private hire suites.
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    Digital signage for scoreboards, leaderboards and promotions, run from the same platform as the music.
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    Schedule playlists by daypart, across the whole venue or a single zone, at the correct volume.
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Why music matters in competitive socialising venues.

Competitive socialising venues invest heavily in the games, theming and lighting, and the music has to keep up. In our hospitality whitepaper, Head of Digital at a leading competitive socialising brand stated that you can spend heavily on the physical space, but if the music does not resonate it can hurt sales. It also has to sit on top of game noise, lifting with the energy of each round without drowning out conversation.

Volume, tempo and genre all steer how a room behaves, which is why the right soundtrack should match the daypart rather than running at one level from open to close. Get it right, and your competitive socialising venue’s soundtrack won’t only impact your atmosphere, but also your bottom line.

Competitive socialising

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Startle Music.

A library of 100+ regularly updated playlists for every kind of activity, from stag do mini golf to office party darts.

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    Spin conversational tracks for first dates, slower songs to stretch out happy hour and upbeat tracks to get the party started.
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    Schedule by zone and daypart, so the energy follows the trading pattern rather than whoever is on shift.
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Music Curation.

We learn what your venue is selling, then build playlists around your format, audience and commercial goals.

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    Our curation uses a robust, academic model designed for brand professionals, by musicologists whose expertise spans DJing, radio and music production.
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    Playlists are updated regularly, so they stay fresh for guests and for your team.
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Brand keywords, Startle playlists and song data
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Ultimate DJ.

Professionally curated DJ mixes on demand, giving you the energy of a live DJ any night of the week without the cost or hassle.

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    Choose a set to suit the night, from Weekend Hits and Ultimate Party to Pure Dance, and use the override in Studio when a surprise party walks in.
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    No more overpriced, unreliable live DJs. Using Ultimate DJ could save you money throughout the year, as well as reduce stress for your staff.
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Digital signage.

Give your customers something to watch and talk about while they wait for their turn.

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    Show scoreboards, leaderboards, upcoming events and food and drink deals from Studio, alongside your audio.
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    Engaging displays are shown to reduce perceived wait times at the bar and improve brand recall.
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How Startle gets your venues live.

Here is how we take a competitive socialising venue from first conversation to every zone sounding right.

1.

Discovery session.

We learn about your brand, your format and your guests, and how each zone is used across the day.

2.

Sound & screens plan.

A tailored music direction for the bar, reception, activity areas and private hire, with samples so you can hear it before launch, and whether ready-to-go or bespoke suits you best.

3.

Hardware & setup.

Startle Players ship free next day, plug and play, with professional AV installation where a venue needs it.

4.

Go live.

Music and screens go live across your venues, monitored by our team while you stay in control in Studio.

5.

Ongoing support.

We manage and refresh your schedules as new formats, events and seasons arrive.

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Daypart scheduling and centralised control across every venue.

Schedule playlists across the whole venue or individual zones at a set time, for bookings and private hires.

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    Schedule volume by zone and time of day, for example one level at happy hour and a lower one late at night.
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    Granular permissions let site managers skip and override where you allow it, while the schedule stays locked down.
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Trusted by competitive socialising brands like yours.

Sixes, the immersive cricket experience that pairs batting nets with a lively party bar, needed a music provider who could collaborate on the venue vibe, set up quickly and offer reliable support.

After meetings with Startle's music team and some samples, they settled on a fresh, modern sound - think alt dance and indie pop, upbeat and party-like tunes, without being overpowering.

Startle picks and refreshes the playlists, head office locks the schedule while site managers can skip and override if needed, and Relentless Support™ is available 24/7/365.

Read the full case study

I’ve been really impressed with Startle since introducing it at Sixes. The setup process was smooth and efficient, and the team made everything easy from the start. The music creates a consistently upbeat and welcome vibe in our venues, and their support has been excellent – responsive, reliable, and a pleasure to work with!

Calum Swan

Area Manager

Read the case study
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Book your brand sound discovery call.

Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.

On this call we’ll:

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    Learn about your brand, venues and customers.
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    Map that to a tailored music direction, something useable.
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    Share how sound can improve customer experiences.
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    Give you a clear plan and a tailored follow up.
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    Answer your questions on rollout and next steps.

Just need a quote? Request pricing here.

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Faqs.

Frequently asked questions.

How does Startle manage music across a competitive socialising venue?

Startle's Studio platform gives your head office central control over music and digital signage across every zone and every venue. You set the playlists, the schedules and the energy levels, so the atmosphere matches the activity, whether it's a busy Friday evening or a quieter midweek session.

Can Startle run different music in different activity zones within a venue?

Yes. Multi-zone audio lets you run distinct playlists simultaneously across different activity areas, bars, event spaces and reception zones, all managed from one central platform and scheduled automatically to shift with the pace of your day.

Does Startle provide digital signage for scoreboards, promotions and event screens?

Yes. Startle's digital signage runs from the same Studio platform as the music, so your team can manage promotional screens, event content, leaderboards and brand campaigns across every screen in every venue from one central dashboard.

Do I need a commercial music licence for my competitive socialising venues?

Yes, playing music in commercial premises requires a licence. Find out more about music licenses here.