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Startle is the fully managed music and digital signage provider for charity shops and charity retailers.
Music changes how people shop, and how it feels to work in a shop. In our 21-day in-store research with charity shop chain DEBRA, the same shop traded to pop, classical and jazz music. Days with jazz playing averaged around 66% more sales than pop days, with classical days around 35% more. Staff said that calmer genres made the shop feel more welcoming, with customers lingering longer, browsing more closely and chatting more. When the money you’re raising is life changing, every decision matters.
A library of regularly updated playlists spanning every sector, genre and era, whatever your volunteers and customers are into.
Startle’s royalty-free option gives you a cost-effective soundtrack that still feels chosen, not default.
Your charity’s purpose is powerful, so your screens should be too. Schedule branded content to show in high-dwell areas.
Here’s the route from the first call to every shop sounding right.
Replicate a purposeful audio-visual experience across all your charity shops from a single platform with Startle Studio.
DEBRA, the UK charity supporting people living with the genetic skin condition EB, came to Startle looking for royalty-free music that suited its shops and shoppers, without creating extra work for their volunteers and managers who were busy sorting donations and serving customers.
Our music team built their playlists across a range of genres and energies, landing on an easygoing, wholesome sound of pop, indie pop and pop rock. We handle their scheduling for each day of the week and each area of the shop, and the music plays through their Google Nest speakers. DEBRA were delighted with the results, and even went on to take part in our genre research.
Startle have consistently been a great support to our stores. From their content management, music profiling and technical support, Startle have enabled us to create a seamless shopping atmosphere across our full store estate.
Marketing Manager
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
On this call we’ll:
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Frequently asked questions.
Startle’s Studio platform gives head office central control over music and digital signage across every shop in your network. You set the playlist and the schedule, and volunteers and staff at individual shops can’t override your brand sound.
Yes. Startle charges a predictable monthly cost per location, with no surprise hardware fees. Free next-day shipping, plug-and-play setup and no-quibble hardware replacement are all included as standard, so there are no unexpected costs.
Yes, playing music in commercial premises requires a licence. Find out more about music licensing here.
