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Startle is the fully managed background music and digital signage provider for gyms and fitness brands.
Music changes how a workout feels. A meta-analysis of 139 studies found that music during exercise improved mood and physical performance and lowered perceived effort, with faster tempos giving bigger performance gains. The right soundtrack for each zone helps members push that bit further, and leave in a better mood.
A library of 100+ regularly updated playlists across every genre, from early-morning cardio to evening classes and cool-downs.
We learn what your gym brand stands for, then build playlists for your clubs, so no more repetitive, generic workout music.
Give your memberships, classes, personal trainers and brand the promotion they deserve.
Here is how we take a gym or fitness group from first conversation to every zone sounding right.
Replicate a perfectly curated, branded atmosphere across an entire gym estate from a single platform with Startle Studio.
Anytime Fitness Leighton Buzzard, part of a UK franchise of more than 185 clubs, came to Startle around 12 years ago wanting music that motivates members, with the freedom to choose its own tunes and expert help when needed.
As a 24/7 club, its needs shift through the day and week, so they picks from Startle's curated playlists and assign them to the right daypart in Studio, with Relentless Support™ behind it.
The result is a high-energy, rhythm-driven sound, and a relationship that has lasted more than 12 years, with staff who find the scheduler easy to use.
Startle has provided me with a fantastic music service for many years. They have most complete music catalogue I have ever seen and their control panel is so easy to use. I can tailor the music required in any of my sites and promote special offers via their audio messaging feature. The support team are amazing - they are on hand 24/7 and are relentless in resolving any queries in lightning quick time.
Multi-site Operations Manager
We have used Startle across our gyms for a couple of years now. From the initial scoping requirement meetings, to the ongoing support and music curation, we knew Startle were different. One question that stands out is 'If you brand was a person, what would they be like?' Another stand out in their tech support, through the app or online, they respond within minutes, and are quick to resolve any problems our clubs face.
Head of Product
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
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Frequently asked questions.
Startle's Studio platform gives your head office central control over music and digital signage across every gym in your estate. You set the playlists and schedules, individual site staff cannot change the music, so your brand sound stays consistent everywhere.
Yes. Multi-zone audio lets you run distinct playlists simultaneously across the gym floor, free weights area, studio classes, changing rooms and reception, all managed centrally and scheduled to shift automatically throughout the day.
Yes. Startle's digital signage runs from the same Studio platform as the music, so your team can schedule class timetables, membership promotions, brand campaigns and event content across every screen in every site, from one central dashboard.
Yes, playing music in commercial premises requires a licence. Find out more about music licenses here.
Yes. The studio can run its own class-ready playlists, and you can override any zone instantly when a class needs a different sound, then let the schedule take over again afterwards.
Yes. Daypart scheduling covers the whole day and night, so overnight and early-morning sound can differ from the evening peak, and Relentless Support™ is available 24/7/365.
