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Startle is the fully managed background music and digital signage provider for health and beauty retailers.
In health and beauty, shoppers buy into how a brand feels as much as what is on the shelf, and music is part of that. In a field experiment in a wine store, shoppers chose more expensive bottles when classical music played than when Top 40 tracks did, and the authors put it down to music working best when it fits the setting. It is the same principle behind a calm, sophisticated pharmacy soundtrack and an energetic one in a shopping-centre store: the sound has to fit the brand and the moment.
A multi-million-track library and 100+ regularly updated playlists, scheduled by daypart and trading pattern, across multiple stores at once.
We learn what your brand stands for, then build playlists around your values and operational goals.
Seeing is believing when it comes to beauty, so give your products and brand the promotion they deserve.
Here is how we take a health and beauty brand from first conversation to every store sounding right.
Replicate a perfectly curated, branded atmosphere across an entire health and beauty estate from a single platform with Startle Studio.
TONI&GUY, the international hairdressing brand with over 450 salons in more than 40 countries, wanted playlists as current and considered as its styling.
Startle worked closely with their team to curate three initial playlists, influenced by the creative direction of their Head of Creative Production, who now collaborates on them directly, adding and refining tracks that Startle pushes live. Startle manages the scheduling across its salons, so teams can focus on clients.
With playlists that evolve as often as their brand does, and that are crafted with as much precision as their hair styling, every salon now sounds as current as it looks.
We recently had Startle Music systems installed across our 17 salons, and it’s been a fantastic addition to our business. The setup was simple & allows us to manage playlists and volume from head office, which has made consistency and atmosphere across all locations so much easier to maintain.
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
On this call we’ll:
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Frequently asked questions.
Startle's Studio platform gives head office full control, curated playlists, scheduling and override settings, so in-store staff can't change the music. Your brand sound is consistent across 5 or 500 locations.
Yes. Different locations can have different scheduled playlists, for example a flagship store versus a travel-retail format, while still being managed from a single head-office dashboard.
Startle ships plug-and-play hardware with free next-day delivery. Most stores are live the same day as delivery, with no specialist installation required for standard AV setups.
Startle's Relentless Support™ team is available 24/7/365 via WhatsApp, phone and live chat, average response under 30 minutes. For enterprise accounts, a dedicated account manager is included.
