Perfectly branded background music and digital signage to deliver results and make your retail brand unforgettable.



We have a huge library of fully licensed curated playlists, ideal for retail brands that want to take music management into their own hands.
From Lofi Chill, to Yacht Rock and everything in between, every song has been carefully chosen.
If you've got a Spotify playlist you already like the sound of, we can find you a professionally curated match. Or, you can edit or create your own playlists from our multi million-track library.
Studio is designed to help you manage multiple stores, with tools like drag-and-drop scheduling and granular permission levels.
















With our playlist curation service, we work closely with your team to understand your brand and goals, and create one-of-a-kind playlists just for you.
Our music curation process utilises a robust, academic model, designed to help brand professionals.
We work with you in a collaborative way to produce playlists with purpose, and provide ongoing music management.
Immerse customers in your retail brand, build affinity and a deeper connection, leaving a lasting impression.
Promote your products and tell your brand's story through vibrant visual displays in your retail stores.
Easily upload, manage, and schedule static or video content with our intuitive platform, Studio.
Use templates or design your own, and remotely manage screens across multiple locations.
Your audio and visual solutions can seamlessly integrate too, all managed from one place.


Our branded radio solution is designed to give retail businesses an end-to-end production service, easily managed from one platform.
Create a station where the music is a reflection of your brand, and the audio announcements are clear and crisp, seamlessly transitioning with songs.
We use the very latest in AI voiceover technology to create your custom audio messaging mixed with your chosen music bed.
Choose from over 100 professional music playlists to choose from.

Startle have consistently been a great support to our stores. From their content management, music profiling and technical support, Startle have enabled us to create a seamless shopping atmosphere across our full store estate.
Marketing Manager

With Studio, a user-friendly platform designed for enterprise businesses, you can manage multiple retail locations simultaneously, all powered by our Startle Player. Our drag-and-drop scheduling tool makes it easy to tailor music to different times of day and trading patterns. Set your store’s opening and closing hours, schedule your volume, EQ, and manage granular permission levels.
With our nationwide network of trusted engineers, you can be sure your stores are in safe hands. We'll take care of making sure your music and digital signage solutions are in place, including any amps, speakers or screens that need installing on-site. We’ll also cover the sourcing and providing of hardware for you, building the Startle Player in our very own UK HQ, and sourcing any speakers you need.
Frequently asked questions.
Retail background music is played in stores to create atmosphere, reflect brand identity, and influence customer behaviour. The right music can help customers feel more comfortable, stay longer, and improve the overall shopping experience.
Music plays a key role in shaping customer perception and behaviour in retail environments. The right music can influence mood, pace, customer spend and dwell time, helping create a consistent brand experience and encouraging customers to spend more time in store.
Yes. Businesses must have the correct licences to play music in commercial environments. Find out more about music licenses for businesses.
Yes. Many retail music systems allow head office teams to control music across multiple locations from a central platform. This ensures a consistent brand experience while still allowing flexibility for individual stores where needed.