Background Music for Hospitality Businesses.

Deliver consistent, on-brand guest experiences with our curated playlists and digital signage.

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    Hundreds of professionally curated playlists, tailored to your venue and hospitality brand.
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    In-venue digital signage to promote your menu, offers, and brand story across every location.
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    Schedule music and screens by daypart, from breakfast through to last orders, all in one platform.
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How music improves the hospitality experience.

A venue’s soundtrack shapes more than atmosphere - it can change how long guests stay and how much they spend. Numerous studies and our own interviews with operators have shown that background music shapes how much customers spend, how long they feel like they’ve been dining, how much they enjoy their visit and whether they’d come back.

Hospitality

Hospitality sectors we serve.

Whatever kind of venue you run, we’ve got a soundtrack for it.

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Startle Music.

Our library spans 100+ playlists built around real service moments, not just genres - think Brunch Moments, Sunday Slowdown or Beer Garden Rhythms - so the mood on the floor always matches what’s happening in the room.

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    Playlists are built around the shape of service from breakfast, lunch, evening dining, to last orders.
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    Already love a Spotify playlist? We’ll match its vibe from our multi-million track library, or you can build your own from scratch.
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Music Curation.

Every venue runs to its own rhythm. We build your playlists around your service style, your brand, your customers, and your goals.

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    Our music curation is built on a proven, research-backed model, and designed to run across service periods and footfall patterns.
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    Boost sales, encourage increased spend, and help guests remember the experience long after they leave.
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Brand keywords, Startle playlists and song dataFriends in a pub
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In-venue Digital signage.

Promote your menus, offers and brand story through vibrant displays across your venues.

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    Update menus, specials and pricing across every site in minutes, and pair it with your music.
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    Schedule different content for breakfast, lunch and evening service, or push a matchday takeover in one click.
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Automated sports promotion.

Promote every fixture and keep fans engaged before, during and after the match - all from one automatically updated channel.

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    Automatically update fixtures, stats and breaking news, without the hassle of printing.
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    Pre-match hype and post-match analysis to keep fans talking and make the most of live sports.
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Startle has proved to be the perfect partner for Pizza Pilgrims, embracing all of our ideas for using music and technology to enhance our pizzerias. Our playlist management has improved massively.

Thom Elliot

Co-founder

Audiovisual management.

Startle gives multi-site hospitality groups one dashboard for every venue, powered by the Startle Player. Schedule music and screens by service period, and set volume and EQ differently for a busy bar versus a quiet dining room, with permission levels that match how your teams actually work.

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AV installation.

With our nationwide network of trusted engineers, your venues are in safe hands - installs are scheduled around service hours so they never interrupt a shift. We’ll hand everything on-site: amps, speakers, screens and more. It’s all backed by our Relentless Support™ team, on hand 24/7/265.

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Book your brand sound discovery call.

Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.

On this call we’ll:

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    Learn about your brand, venues and customers.
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    Map that to a tailored music direction, something useable.
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    Share how sound can improve customer experiences.
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    Give you a clear plan and a tailored follow up.
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    Answer your questions on rollout and next steps.

Just need a quote? Request pricing here.

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Faqs.

Frequently asked questions.

What is hospitality background music?

Hospitality background music is played in restaurants, bars, hotels and cafes to create atmosphere and shape the guest experience. The right music can influence mood, dwell time and how a venue is remembered.

Why is music important in hospitality venues?

Music shapes atmosphere and guest behaviour, and the effect is measurable. We heard from hospitality operators that music works like lighting - get it right and it builds atmosphere, get it wrong and people leave. Find out more in our whitepaper on the role of music in hospitality.

Do restaurants and bars need a licence to play music?

Yes. UK venues need a licence from PPL PRS to play music in public, whether it’s background music on the restaurant floor, a bar playlist or lobby music in a hotel. Find out more about music licences for businesses.

Can I control music across multiple hospitality locations?

Yes. Head office teams can control music across all locations from one central platform in Studio. You get brand consistency, with flexibility for individual venues where you need it.

Can I just use Spotify in my venue?

No. Spotify and other personal or consumer streaming accounts are for personal listening only, not commercial use. Read more on why you can’t use Spotify for business.