Modern artists are saying more in less time - but will AI could harm lyrical complexity forever?
In the age of 15 second TikToks and dwindling attention spans, you might assume music is becoming simpler, shorter, and less meaningful. In fact, some analysts predict the average song will be just two minutes long by the end of the decade.
But we’ve conducted a new study of 60 years’ worth of music, and our findings disprove this theory. We revealed the average song in 2024 was a lengthy 3 minutes and 51 seconds, and was more lyrically complex than those from the 1970s, 80s and 90s.
We analysed 300 chart-topping songs spanning 1974 to 2024, examining metrics such as song duration, number of words (and unique words) used, and characteristics like number of syllables, pronouns, connectives, and adjectives. Based on each of these factors, decades were scored out of ten for lyrical complexity.
While average track lengths have declined since the 1980s when they peaked at 4 minutes 16 seconds, modern artists from the noughties onwards are saying more in less time. Songs from the last three decades pack in significantly more words (including unique ones) and score higher for lyrical complexity than songs from the 70s, 80s, and 90s.
Looking back to 1974, songs were on average 3 minutes and 30 seconds long and featured 248 words in total (85 of which were unique words). Tracks had simpler structures too, using fewer connectives, adjectives, and pronouns. Fast forward to 2024, the average length of a song increased by 20 seconds to 3 minutes 51 seconds, with 324 words (105 unique).
Song length peaked during the 80s and 90s but hit tracks typically had fewer words and were less lyrically complex. While the length of songs was longer during these two decades, artists weren’t necessarily saying more. In fact, the study found that artists used an average of 300 words in 1984 and 313 words in 1994 - lower than the study's average of 321 words across the six decades.
It was in 2004 that tracks reached a peak level of lyrical sophistication (7.8/10). Artists from this era tended to use the most adjectives, connectives, and pronouns per song than in other decades. However, song complexity scores sharply decreased a decade later in 2014 (4.2/10) before bouncing back up in 2024 (6.6/10).
Our data shows how popular music in the 2020s has, so far, resisted the pull of shrinking attention spans despite predictions by critics. An average song length of nearly four minutes is sizeable when compared to 15 second TikToks and 3 second Snapchat Ads.
But what impact could AI have?
“Our data suggests that while formats may be changing, the craft of songwriting is very much alive and evolving. But what the data will say in 2034 is anyone’s guess. From the way music is created and produced to how audiences consume and experience it, AI is quickly changing everything. And soon, this could start to change the type of music artists are releasing and what fans enjoy…or don’t.”
Adam, Startle's CEO
It may be surprising to hear that, despite our attention spans reducing, songs are still pretty lengthy. With that being said, it's hard to predict what the future of music in terms of lyrical complexity will look like.
For this study, we took the lyrics from the UK's top chart listings from one year every decade from 1974 to 2024, totalling 300 songs with 50 songs from each decade. These were then analysed by length of the song using Spotify, manually finding the number of words used in the song and then calculating the number of syllables, pronouns, connectives, adjectives and number of unique words using ChatGPT. For the percentage of unique words used, the number of unique words was divided by the total number of words to calculate the overall percentage. The data was standardised using minmax normalization. The minmax normalization value is multiplied by 10 to create a score (between 0-10). This was then averaged to create a Complexity Score in which a score of 10 is the most complex, whilst 0 is the least.
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Find out more about how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
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