Exclusive Insight: The Power of Background Music in Hospitality

Hospitality is an exciting and ever-evolving industry that we’re so proud to work with. From restaurants to hotels, pubs to high end bars, we work with some of the biggest and best across the sector to help them amplify their brands.

That’s why we are excited to launch our new whitepaper: Sound Decisions: The Role of Background Music in Hospitality. 

This whitepaper offers fresh insight into how background music can boost atmosphere, customer experience, staff morale, sales, and brand identity. 

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What’s inside?

From the history and trends of background music, to the challenges and benefits it presents, we’re taking a deep dive into music and how it’s used on the ground today. From staff preferences interfering with branded playlists, to achieving a consistent atmosphere across multiple sites, background music - like any technology - has its difficulties. But the clear impact it can have on brand perception, customer experience, and the lesser-understood customer behaviour and spend have operators agreeing that it’s an essential tool for their business.

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How did we research?

We conducted a series of interviews with key industry leaders across casual dining, high-end restaurants, quick-service restaurants (QSRs), competitive socialising and food halls, aiming to identify patterns and draw useful insights on the use of background music from their responses. We’ve combined this with further research into the hospitality industry to build a full picture of the trends, challenges and future landscape.