+44 (0)203 397 7676
A deep dive into music and its most memorable moments in 2022
Oh, what a year it’s been for music. We had Silk Sonic’s mind blowing performance at the 64th Grammy Awards, hit film “Elvis” taking Hollywood by storm, and let’s not forget that Superbowl halftime show, bringing us a collaboration of some of HipHop’s greatest artists of all time. And while the end of the year at Startle usually revolves around a fancy Christmas getaway and a variety of questionable Secret Santa gifts, we’ve been bursting to share our brand-spanking-new, end of year music report, That’s A Wrap.
Taking a look back at 2022, we revisit the songs and albums that topped the charts, keeping us entertained drive after drive, commute after commute, gym sesh after gym sesh. Crucially, we dive headfirst into what made these songs connect with people so well, using our team’s musical expertise and behavioural science know-how to understand what made them tick.
After all, music curation is both an art and a science, and there are reasons why certain songs rack up millions of plays, whether cultural, musical, marketing-led or simply as a result of a cringey TikTok dance trend.
So sit back, relax, and enjoy us leading you through the standout moments in music from the last 12 months.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Get in touch to find out how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
After spending years executing marketing activity for everything from water bottles to mortgages, Abbie was ready to take a step closer to her goal of working with a brand with music in its DNA. Enter: Startle. With a bachelors degree in Marketing and a Marketing Week Mini MBA in Marketing, she is in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When Abbie’s not working, you'll find her vinyl shopping to add to her collection or in the gym picking up heavy things or making enemies with a punching bag.
Say hello on LinkedInReady to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
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A third of shoppers think music can make the retail experience betterStartle’s research into the retail experience reveals that 29.3% of shoppers think music can make the retail experience better, with over a third of them (38.7%) feeling the experience was better pre-lockdown.
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Diners are split on whether sound of people makes atmosphere betterStartle’s research into the dining experience reveals that 30.4% of restaurant goers feel the atmosphere would be better with the sound of people, with 26.5% thinking the opposite is true. Just over half (53.2%) think it is less sociable now too.
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Well over a third of pub goers miss the buzz of the crowd in pubsStartle’s research into the pub experience reveals that 36.6% of post-lockdown pub-goers miss the buzz of the pub, with nearly 2 thirds (62.6%) of people finding the atmosphere less sociable than pre-lockdown.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
Startle Technologies Limited
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676
Startle Technologies Limited
Harbour Buildings, Harbour
Road, Kilbeggan, N91 RXC5, Ireland
+353 1 697 2557
Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165
