Latest research blog posts.

According to our latest Mind The Gap research findings, it’s looking like all the hard work retail and hospitality has put into experience is paying off.

Our research shows that nearly half of pub-goers think the atmosphere would be improved by music and the sound of people.

We are proud to announce the return of our Mind the Gap research. It’s a completely free-to-access consumer behaviour research hub for the retail and hospitality sectors.

It’s hard to think of more joyous, euphoric moments of communal togetherness than when England have won a big match and the open bars of ‘Three Lions’ start up

A recent survey of over 15,000 consumers placed ‘experience’ at the heart of retail, with 81% of respondents saying they’d pay more for it.

Our new, free-to-access industry reports on customer behaviour and the perceived gaps in experience and atmosphere in the retail and hospitality sectors, post lockdown 1.

Startle’s research into the post-lockdown pub experience reveals that over half (55.1%) of pub-goers find the pub just as relaxing as pre-lockdown, with a quarter (22.5%) thinking it’s even more relaxing now.

Startle’s research into the retail experience reveals that half (49.9%) of shoppers think it is just as relaxing now compared to pre-lockdown, but half of them are intending to shop less regularly now, post lockdown.

Startle’s research into the dining experience reveals that two thirds (63.3%) of restaurant goers think that the experience is just as relaxing now as pre-lockdown, and only a third of them (37.4%) will go less frequently compared to pre-lockdown.

Startle’s research into the retail experience reveals that only 20% of shoppers think the sound of people would improve retail experience, with over half of shoppers finding the experience less sociable than pre-lockdown.

Startle’s research into the dining experience reveals that only a quarter of restaurant goers think that the sound of people would improve the post-lockdown atmosphere (26.5%), and over half still think the experience is less sociable than pre-lockdown.

Startle’s research into the pub experience reveals that 36.6% of post-lockdown pub-goers miss the buzz of the pub, with nearly 2 thirds (62.6%) of people finding the atmosphere less sociable than pre-lockdown.