
Some alarms can contribute to sleep inertia where you feel groggy, confused and tired.
Often wake up feeling groggy, confused and tired? You may be suffering from sleep inertia and your choice of alarm could be to blame.
At Startle, we know the impact music can have on our behaviour and emotions, so it was no surprise to us that our choice of alarm could be partially to blame.
We have put over 140 smartphone alarms to the test to see which ones are the best (and worst) to wake up to for your mind and body.
If you’re one of the billions of people who own an iPhone or Samsung handset, take note. The research suggests 60% of the default alarms on an iPhone should be avoided, and 26% on a Samsung.
The music you wake up to can shape your mood, energy, and focus for the rest of the day. That same principle applies in commercial spaces - where the right soundtrack can influence how people feel, behave, and engage.
Creating the right atmosphere isn’t just for mornings.
Businesses use carefully curated music to influence customer mood throughout the day. See how Startle designs music for businesses.
According to scientific evidence, the perfect alarm has a melody you can sing or hum along to, a dominant frequency around 500 Hz or in the key of C5 and is not too fast or too slow (100 – 120 beats per minute is ideal).
We then tested each default iPhone alarm sound against these three criteria to discover the best ones.
‘Sencha’ is crowned as the best iPhone alarm to wake up to, reducing your risk of waking up on the wrong side of the bed thanks to its easy melody played in key C, BPM of 110 and low frequency (500 Hz).
‘By the Seaside’, 'Steps' and ‘Uplift’ also share many of the same characteristics that help the mind and body wake up gently and minimise the risk of unpleasant sleep inertia.
We conducted the same test for Samsung's alarms.
For Samsung users, consider choosing ‘Synth Bell’ or ‘Roller Disco’ – both of which follow the rules of the perfect wake-up sound.
Dr Ritz Birah, psychologist and sleep expert at Panda London, explains what sleep inertia is and how your choice of alarm could make all the difference:
“Sleep inertia refers to the period of reduced alertness, impaired cognitive performance and grogginess that occurs immediately after waking. It can last from a few minutes to over an hour, depending on sleep stage, sleep deprivation and circadian timing.
“When we wake up, the brain doesn’t switch on instantly like a light. Instead, it moves through a gradual and highly coordinated transition from sleep to alertness. An alarm sound effectively interrupts this transition, and the type of sound used can either support a smoother neurological awakening or provoke a stress-based response."
Dr Ritz Birah also explained that abrupt, high-pitched, or purely mechanical alarms are more likely to trigger sympathetic nervous system activation, leading to a startle response that wakes the body quickly but leaves the brain lagging behind.
In contrast, alarms with melodic and rhythmic qualities appear to engage wider cortical networks involved in attention and auditory processing, supporting a more gradual increase in arousal and better cognitive performance in the minutes after waking.
She said there is also significant individual variation in how easily people wake up. Genetics, sleep quality, mental health, lifestyle factors and sleep timing all play a role. People can indeed be biologically predisposed to being an “early bird” or a “night owl”, a characteristic known as chronotype.
Think about it this way:
If the right music can help you wake up feeling energised, it can do the same for your customers.
Find out more about Startle can help retail and hospitality businesses.
Dr Ritz Birah says:
“Beyond alarm choice, there are other ways people can reduce sleep inertia including maintaining consistent sleep and wake times, increasing light exposure soon after waking, allowing a brief buffer before cognitively demanding tasks, and ensuring sufficient sleep duration. Gentle movement, hydration and gradually increasing stimulation rather than abrupt sensory overload can all support a smoother transition into wakefulness.”
Why not change your alarm and see if it makes a difference?
The reason certain alarm tones work better than others comes down to psychology - tempo, familiarity, and emotional response all play a role.
These same principles are used by businesses to shape customer experiences. For example:
See how Startle creates tailored music experiences for businesses.
Choosing the right alarm tone can make a big difference to how you start your day. But the impact of music goes far beyond mornings - it influences mood, energy, and behaviour in any environment.
That’s why businesses use carefully curated playlists to shape customer experiences, from energising gyms to creating relaxed retail spaces.
Want to use music more strategically in your business?
Discover how Startle can help.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Get in touch to find out how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.
Elevate your brand with strategic music solutions, designed to build an impactful audio experience.
Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.
Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.
Find out more about how we can use music and tech to help you achieve your goals.
Find out more about how we can use music and tech to help you achieve your goals.
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Our new user platform, Studio, gives clients the power to replicate a perfectly curated atmosphere across an entire estate. It also includes a new cutting-edge and world-first innovation that reports live to the user how to boost customer experience in the moment and lower the carbon footprint of each site over the long term. The new feature is called Tune-Up™.
Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.
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