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Music and messaging for motoring excellence.
Berry BMW are a group of authorised BMW dealerships in the UK, providing exemplary customer service and competitive prices on new and approved BMWs. Their experienced staff at each retail centre provide strong customer care, including ongoing support during ownership.
Berry Group has five BMW and four MINI retailers across the country, and they’re steadily expanding their footprint and reputation.
Berry BMW came to us looking for a background music solution that delivers fresh, regularly updated playlists to help create consistency across all showrooms. It is crucial that their music upholds the credibility the established automobile brands in the group have built up over the years.
They were also interested in having the ability to create and schedule audio messaging content specifically for their dealerships, ensuring both brand cohesion and centralised control. A car is a big purchase for anyone, so it’s crucial that on-site employees are able to focus on building a relationship with the customer, rather than sorting out the music and messaging.
Our managed music service means the songs playing in their showrooms have been hand picked from our huge selection of carefully curated, regularly updated Startle playlists. Our music team knows the best soundtracks to suit their brands and trading patterns. This means that their branded music is scheduled for them, and is consistent across all their showrooms.
Their music is blended with impactful audio messages. Our AI-powered radio service allows Berry’s head office team to create and schedule messaging content specifically for their dealerships - promotions made easy, all with centralised control. All they have to do is enter a script, choose from a range of professional voiceovers, jingles and audio beds, and schedule the messages.
Our AI-powered radio service allows Berry’s head office team to create and schedule messaging content specifically for their dealerships - promotions made easy, all with centralised control.
The sound for Berry’s BMW leans into sunny pop and soul-adjacent genres, creating a warm, feel-good energy that underpins the atmosphere of the garages. Bright melodies, smooth rhythms, and uplifting vocals combine to produce an inviting audio backdrop that feels both contemporary and accessible.
The approachable tone of the tracks, paired with their consistently buoyant energy levels, makes the playlists well suited to relaxed showroom viewings and customer interactions. At the same time, the carefully curated selection helps to reinforce a positive, aspirational brand identity, leaving visitors with a memorable and lasting impression of the Berry’s BMW experience.
We are honoured to provide music and AI audio messaging for all of Berry Group’s showrooms about the UK. Our Studio platform gives their management full control over the music played in every location, with full visibility, ensuring brand consistency. Their music is fully managed and their audio messaging has never been so easy and effective. We’re also always there to help if they need a hand - our Relentless Support™ team are around 24/7/365, so they have a smooth ride with their background music.
Startle has completely transformed the way we manage our showroom environments across our different retailers. The system gives us full control over the music, tone and messaging, ensuring we can oversee exactly what is being played in each location. It’s easy to use, reliable and keeps our branding consistent across every site.
Head of Marketing
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
