Automated sports promotion for pubs and bars.

Promote every fixture and keep fans engaged before, during and after the match. All from one channel.

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    Automatically updating fixtures, stats and breaking news.
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    Live event streaming from services such as GAA+.
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    Pre-match hype and post-match analysis to keep fans talking.
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Background Music for Retail & Hospitality.

Deliver consistent, on-brand in-store experiences with our library of curated playlists.

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    Hundreds of professionally curated playlists spanning genres, moods and sectors.
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    Playlists are regularly updated by our team to keep them fresh.
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    Flexible scheduling, expert support, and reliable hardware.

Your sports promotion channel.

Combine fixtures, stats, breaking news, live streaming and entertainment to keep every matchday fresh - without the printouts.

Automated sports promotion
Sports trivia
Breaking news
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Head to head stats
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Built for game day, every day.

Posters and flyers go out of date the moment a fixture changes - a hassle to organise and wasted when they’re torn down and binned.

Startle Arena replaces all that with a channel that updates itself, pairing recent sports statistics with breaking news, trivia and promotional content from major UK and worldwide broadcasters.

Managed from Studio.

Schedule your sports content alongside your food and drink promotions in Studio, our intuitive cloud-hosted platform.

Set unique schedules for each venue with content that updates automatically, so your screens stay current with minimal management from your team.

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Never miss a moment.

From the build-up to the final whistle and beyond, Startle Arena keeps fans engaged through the whole matchday.

More than just fixtures.

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    Promotional videos from major UK and worldwide broadcasters.
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    Integrate sports promotion with your food and drink advertisements.
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    Content across football, rugby and GAA, including the EUROs and The World Cup.

Live GAA, streamed straight to your venue.

We're proud to broadcast GAA hurling and Gaelic football live, direct to your screens, so fans never miss a moment.

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    Stream live GAA fixtures without needing a separate subscription or set-up.
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    Show on-demand GAA content when there’s no live fixtures.
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    Automatically switch your channel and background music over for the match, then revert automatically.
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Why choose Startle Arena?

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No more print promotions.

Save your team the time and hassle of ordering, assembling and updating posters and flyers.

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Always up to date.

Content updates automatically every day, so your screens are never showing yesterday's fixtures.

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Sell more than the match.

Pair sports promotion with your food and drink offers to turn matchday attention into orders.

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Live GAA streaming.

Broadcast hurling and Gaelic football live, direct to your screens - no separate subscription required.

Startle's digital signage enables us to show content that's relevant to the time of day and audience, as well as showcase what else we have to offer. Particularly during sporting occasions, the ability to have tailored content that enhances the fans experience is a huge support in creating the right atmosphere and ambience.

Hayley Pipe

Head of Group Marketing & Sales

Our pubs range from community pubs to hybrid high street venues in town centres, so each of them has a unique identity and needs entertainment and offers relevant to its local environment. It is vital that our suppliers can offer each pub a bespoke package to help them drive sales and become a go to destination. Startle helps each pub to deliver their message, their way. We are delighted to use them for our music, digital signage and sports promotion.

Gary Roberts

Operations Director

I have been waiting for a music and signage service like this for years. Current music but in-keeping with the Lloyds brand, I feel like it is driving repeat business as the customers are actually enjoying the music. Signage is fabulous and takes all the pain away.

Anthony Thomas

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Book your digital signage discovery call.

Book your free discovery call to see how Startle can transform your digital signage across every location.

On this call we’ll:

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    Learn about your brand, venues and goals.
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    Review your current signage.
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    Map your screens, formats and content needs.
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    Show how Studio manages music and digital signage.
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    Provide a clear plan for rollout plan.

Just need a quote? Request pricing here.

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Faqs.

Frequently asked questions.

What is Startle Arena?

Startle Arena is a sports promotion channel for pubs and bars, combining fixtures, stats, breaking news, live GAA streaming and entertainment on your screens - replacing posters and flyers with a channel that updates itself.

Which sports and competitions are covered?

We support football, rugby and GAA, including the EUROs and The World Cup, with more competitions added regularly.

Do I need to update the content myself?

No. Content is automatically updated, giving you a constantly refreshed service with minimal management required.

Can I combine sports promotion with my food and drink offers?

Yes. You can integrate your sports content with your food and drink advertisements to promote both at once.