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Proper pub entertainment that packs a punch.
Founded in 1799, Greene King is the country’s leading pub retailer and brewer, welcoming punters to over 2600 pubs, restaurants and hotels across the UK.
Greene King’s previous music provider was dancing to a different beat. They were using a computer based system where CDs were sent out in the post (yes, they do still exist!) and music selection was nothing to raise a glass to. This kind of analogue system was hard to update quickly, offered little control and consistency across venues and, when things went wrong, there could be long maintenance waits where pubs were left without music.
Greene King was ready for a modern, internet connected solution. Enter our intuitive, enterprise-grade user platform and ultra-reliable hardware, the Startle Player; a pint-sized PC that’s future-proof and runs from the cloud. Designed to manage the consistency (and quirks) across a whole hospitality estate. Their music, digital signage, and entertainment, all managed in one place.
Our unrivalled, industry-leading SLAs gave Greene King proactive, around-the-clock monitoring and resolution to all of their wants and needs from our support team, with no time wasted waiting for call-outs. With dedicated account management, Greene King can entirely rely on us to manage their in-venue customer experiences.
Our unrivalled, industry-leading SLAs gave Greene King proactive, around-the-clock monitoring and resolution to all of their wants and needs…
Each brand within Greene King has something unique to offer, so we reflected this musically by treating them individually, customising their schedules and overall track selection. However, one characteristic that runs through each brand is warmth: the feeling of being content, relaxed and at ease. So, we instructed our curators to be conscious of lyrical sentiment, only choosing uplifting, positive and welcoming songs to help enhance relaxed get-togethers with friends or celebratory moments with your whole team from the office.
Energy gradually increases throughout each day to reflect the vibrancy that runs through the pubs, with weekends being the most upbeat to create a celebratory feel.
Greene King are hellbent on providing their customers with the best entertainment, and that doesn’t stop at our playlists. Powered by the same music system, pub-goers enjoy games of Rock and Roll Bingo - our self-working music bingo game packed with the most toe-tappin’, bum wigglin’ sing-alongs. With the standard bingo format being replaced by much-loved music clips, players tap off songs as they hear them, competing with friends and family entirely from their phones.
For those later evenings and weekends, Greene King pubs see the night through to Ultimate DJ, our premium dance music solution. Curated by a collective of renowned UK DJs and producers, Ultimate DJ brings pubs and bars hours of professional music across genres from Totally 2000s to Weekend Hits to Contemporary Chic. In challenging times where the cost of hiring live DJs can be too much, Ultimate DJ provides a high-quality alternative that can save a venue thousands each year.
Tacking on to the sense of community and connection that sport inspires in pubs, our team of experts built the ‘Score King’ game for Greene King. Score King allows customers to engage further with the match and compete for instantly redeemable prizes by predicting match results; which team wins, and the exact score. In the 2024/2025 season, Score King logged over 12 million predictions and awarded over 1.4 million prizes.
Startle’s fully integrated, one-stop-shop solution was also designed to work with Greene King’s digital signage requirements. Their Startle Player not only connects to their music, but also to their video distribution system to showcase their branded TV channel. Because of their chosen modules, they can showcase food and drink promotions, as well as automated sports content. Alongside sports matches, punters can see upcoming fixtures, sports news, in-game stats and more. All automated.
Their digital signage is also used to promote live events taking place in their pubs. For example, if there’s a band playing on Friday night, the screens in the venue will tell customers about it.
Live sport promotion at Greene King
We’re lucky enough to have worked with Greene King for years, evolving with them and their brands. We’re always looking for new ways to improve their customer experiences, whether that be improvements to products like Ultimate DJ, or new exciting ideas around automation and replication at scale.
Book your free brand sound discovery call to see how Startle can transform your music and signage across all locations.
