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A reliable music solution with sets for making memories.
Mitchells & Butlers (M&B) is one of the UK’s largest operators of restaurants, pubs, and bars, renowned for its focus on quality, atmosphere, and delivering memorable guest experiences.
Before introducing Ultimate DJ, maintaining a consistent atmosphere across such a diverse range of venues was a key challenge. With each pub having its own character and customer base, creating a balanced and engaging environment that reflected both brand standards and local personality wasn’t always easy.
Music plays a major role in shaping how guests experience a venue - it sets the tone, creates energy, and contributes to how welcoming a space feels. Ensuring that every pub struck the right balance, day in and day out, was an area where M&B wanted more consistency and control.
Ultimate DJ, powered by Startle, provides the perfect blend of technology and flexibility. It gives each Mitchells & Butlers venue the ability to match music to the time of day, crowd, and overall atmosphere - from lively Friday nights on the high street to relaxed afternoons in community pubs.
By automating and optimising the musical experience, Ultimate DJ helps teams focus on their guests while knowing that the soundtrack is always spot on. It ensures that the atmosphere across all sites remains in tune with M&B’s brand standards and the expectations of today’s guests.
Ultimate DJ helps teams focus on their guests while knowing that the soundtrack is always spot on.
Since rolling out Ultimate DJ, feedback from both guests and teams has been consistently positive. Guests regularly comment on the great atmosphere, while team members appreciate how simple and reliable the system is to use. The ability to seamlessly deliver an experience that feels right for every occasion has helped build energy and engagement across the estate.
The technology has also supported Mitchells & Butlers’ wider commitment to innovation. By using smart solutions like Ultimate DJ, the business can ensure quality and consistency across its venues while giving each site the flexibility to tailor the guest experience to its community.
Mitchells & Butlers continue to look for ways to enhance the guest experience and embrace innovation that supports its people and its brands. Ultimate DJ has become a valuable part of that journey - a dependable, creative tool that adds atmosphere, energy, and a sense of connection across every site.
Ultimate DJ has proven to be a reliable and innovative solution that enhances the guest experience and supports our teams in delivering a great atmosphere every day. It’s simple, consistent, and adaptable - the kind of technology that genuinely adds value without taking away the human touch that’s so important in hospitality.
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