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Client stories: schuh + Startle.

Client stories: schuh + Startle.

Written by

Abbie Dawson

Published

April 22, 2026

Category

Media

schuh is one of the UK’s leading footwear retailers, known for its trend-led collections and standout in-store experiences.

schuh needed a background music and digital signage partner who could help bring consistency to their stores while still allowing each location to feel unique and on-brand.

The results? Stronger in-store identity, greater control and flexibility, improved consistency across locations, and an enhanced experience for both customers and staff.

We’re proud to work with schuh. Hear directly from Iris, their Senior Strategic Campaign Manager, as she shares her experience with Startle. And, have a read of their full case study here.

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Abbie Dawson profile photo

Abbie Dawson

After spending years executing marketing activity for everything from water bottles to mortgages, Abbie was ready to take a step closer to her goal of working with a brand with music in its DNA. Enter: Startle. With a bachelors degree in Marketing and a Marketing Week Mini MBA in Marketing, she is in charge of our marketing activity, making sure to spread the word of Startle to as many brands as possible. When Abbie’s not working, you'll find her vinyl shopping to add to her collection or in the gym picking up heavy things or making enemies with a punching bag.

Say hello on LinkedIn

Like what you hear?

Ready to amplify your brand? Get in touch to find out how we can use music and tech to help you achieve your goals.

Request information

Explore our music solutions.

Elevate your brand with strategic music solutions, designed to build an impactful audio experience.

More on music

Explore our digital signage solutions.

Elevate your brand with strategic visual solutions, from digital signage to branded TV, designed to build an impactful experience.

More on digital signage

Your support, your way.

Proactive account management, free player replacements, end-to-end support… our Relentless Support™ team are just that - relentless.

More on Support

Ready to amplify your retail brand?

Find out more about how we can use music and tech to help you achieve your goals.

More for Retail

Ready to amplify your hospitality brand?

Find out more about how we can use music and tech to help you achieve your goals.

More for Hospitality

More to explore.

Contact us.

Get in touch to speak to our team who are ready to help you amplify your brand. We’d love to hear from you.

UK

Startle Technologies Limited
6 Hillside Farm, Pepper Hill
Great Amwell, SG12 9FX, UK
+44 (0) 203 397 7676

Ireland

Startle Technologies Limited
Harbour Buildings, Harbour
Road, Kilbeggan, N91 RXC5, Ireland
+353 1 697 2557

USA

Startle International Inc
228 Park Ave S, PMB 88380
New York, NY 10003, USA
+1 646-585-0165